The Explore Your Store passport program will support over 80 Grand Openings for Canadian Tire this year.
The program is built around a custom application that encourages participants to visit all the store’s departments through multiple kiosks and provides Canadian Tire with valuable insights into the traffic and trends of their customers during a grand opening.
We tested our Explore Your Store passport system at the Canadian Tire grand opening in Markham Ontario. Customers were encouraged to stop at every station in the store and explore different areas they may not have come in to see initially. Customers received a pin number and each stand they visited offered a change to win an instant prize of either free merchandise or gift cards. These stations could be placed at any location around the store depending on where you want your customers to visit. This system helped create excitement and start a conversation among the customers within the store.